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Small Business Season: Good Advice for Offering Great Deals

Small Business Season: Good Advice for Offering Great Deals There are a lot of political pundits who believe the election came down to the economy this year. And while we’re not looking to start any disagreements about whether it went the way it should’ve or not, we can’t discount the importance of the financial strain…

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25 Tips to Increase Foot Traffic for Your Business

25 Tips to Increase Foot Traffic for Your Business You have a great business. You offer items/services everyone needs, yet you’re struggling to get people in the door. What can you do? You need traffic to increase sales, whether that’s online or in-person. If your business is struggling to bring in customers, you know that…

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Small Business Season: Holiday Nostalgia

Small Business Season: Holiday Nostalgia It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from mystery sellers online, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories. This holiday season,…

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Small Business Season: Holiday Gift Card Strategies

Small Business Season: Holiday Gift Card Strategies Gift cards are the ideal gift during the holiday season. They’re a convenient go-to for customers. They always fit, are always in the right color, and they are an ideal gift for people you know well and people you’re just getting to know. Gift cards also make terrific…

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Small Business Season: How to Run an Effective “12 Days of Deals”

Small Business Season: How to Run an Effective “12 Days of Deals” While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal every day for twelve…

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Small Business Season: It’s the Most Wonderful Time of the Year

Small Business Season: It’s the Most Wonderful Time of the Year What does nearly every feel-good holiday movie have in common? A small business owner, of course! And that’s because there’s something magical about following your dreams and being part of a community. If you think back to some of your most cherished holiday memories,…

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4 Simple Management Tasks to Make More of Your Limited Time

4 Simple Management Tasks to Make More of Your Limited Time If you ask anyone over the age of 20 what the date is, after telling you, they will probably say something to you about how quickly time flies. How it seems like only yesterday it was _____. This is especially true when you own…

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15+ Questions to Identify Your Ideal Client

15+ Questions to Identify Your Ideal Client If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and…

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Breaking the Burnout Cycle for Small Business Success

Breaking the Burnout Cycle for Small Business Success Business ownership is often romanticized as a thrilling combo ride of passion, innovation, and drive where one can wear a hoodie and hang out playing video games all day while money magically flows into your bank account. But anyone in business knows the idea of the effortless hustle or…

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Feeling Stuck? Try These Content Ideas for Small Businesses

Feeling Stuck? Try These Content Ideas for Small Businesses Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience…

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