Membership Benefits and Resources
How to Win Over Customers with Emotional Marketing
How to Win Over Customers with Emotional Marketing There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly even notice that…
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Embracing Imperfection to Strengthen Your Business
Embracing Imperfection to Strengthen Your Business What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your…
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Asking the Right Questions for Business Growth
Asking the Right Questions for Business Growth Growth isn’t a passive process; it doesn’t just happen. Unfortunately, you don’t open a business and sit back and wait for it to grow. Businesses rarely go viral overnight and planning on doing so is like funding your retirement by playing the lottery every week. Business growth is…
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4 Tasks to Make You a More Intentional Leader
4 Tasks to Make You a More Intentional Leader Whether you are starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine. All it takes is a little awareness. Before we get into the routines you can incorporate…
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Give These Marketing Strategies a Try
Give These Marketing Strategies a Try The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something…
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The New Employee Benefit Everyone is Talking About
The New Employee Benefit Everyone is Talking About First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being…
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How to Make Time for Innovation
How to Make Time for Innovation We know you’re an incredibly busy business owner. It’s easy to get caught up in the daily tasks and operation of your business. But if you’re only doing what must be done, and never making time for innovation, you will fall behind. But how do you make time to…
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25 Tips to Increase Foot Traffic for Your Business
25 Tips to Increase Foot Traffic for Your Business You have a great business. You offer items/services everyone needs, yet you’re struggling to get people in the door. What can you do? You need traffic to increase sales, whether that’s online or in-person. If your business is struggling to bring in customers, you know that…
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4 Simple Management Tasks to Make More of Your Limited Time
4 Simple Management Tasks to Make More of Your Limited Time If you ask anyone over the age of 20 what the date is, after telling you, they will probably say something to you about how quickly time flies. How it seems like only yesterday it was _____. This is especially true when you own…
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15+ Questions to Identify Your Ideal Client
15+ Questions to Identify Your Ideal Client If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and…
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