Astoria Warrenton Travel Alliance
What is the Astoria Warrenton Travel Alliance all about?
The Astoria Warrenton Travel Alliance (AWTA) serves as the Destination Marketing and Management Organization (DMO) for Astoria and Warrenton. (Formerly known as the Lower Columbia Tourism Committee (LCTC), the name is changing in 2026.)
Formed in the 1990s in response to economic challenges following the decline of timber and fishing, the committee was created to promote the region as a destination for recreation and cultural tourism. Our work has evolved to reflect changing travel behavior, industry best practices, and community priorities, with a continued focus on reducing seasonality and supporting sustainable, year-round visitation. The committee includes volunteer tourism industry representatives and designated members from the Cities of Astoria and Warrenton. We collaborate with contracted agencies to leverage professional marketing expertise and strategic partnerships. We are currently undertaking a strategic alignment process to modernize our purpose, structure, and values. As part of this organizational work, the name was changed to Astoria Warrenton Travel Alliance, which more clearly reflects our geographic focus. We are in the early stages of implementing this plan with our volunteer team and will continue coordinating efforts in the coming year.
Contact Regina, AWACC Marketing Director, by email or call the Chamber at (503) 325-6311 to learn more.
This video from Travel Oregon shares what a DMO is at the state level. There are also regional organizations and local DMOs, like us, that do similar things for their area of responsibility.